Now more than ever, if you sell beer you need to actively talk about the beer brands that you sell. With the increasing interest in craft beer and beer styles there is a tremendous opportunity to increase your margins by proactively selling the ever expanding depth and diversity of domestic beer.

MC Basset LLC created the Style Trends beer selling system to simplify and supercharge beer selling in this constantly changing beer market by designing on line tools that proactively sell beer for you and by providing quick and easy beer training that gives you beer basics in less than 60 minutes.

What kind of On line Tools?

Our Customizable Shelf Talkers are like shelf talkers on steroids; they're bulked up with important point-of-purchase beer information like how a beer brand will look and taste and what kinds of food to match it up with.

Our Customizable Color & Bitterness Charts make you a beer brand expert, giving you the ability to compare and talk about the specific brands that you distribute, stock, or have on tap. Helping customers discover new beer brands has never been easier.

Because our on line data base, is packed with information on the majority of domestic beer brands, you have the resources to sell the beer brands that you want to sell. It is as easy as selecting the brewer, the brand, entering your price, and clicking print.

How does Style Trend™ work?

Style Trends begins with beer training/ certification that changes the way you approach selling beer and gives you the beer basics you need to develop you and your staff into world-class beer retailers.

Style Trends ™ reinforces your beer training with monthly newsletters and updates, which include: DBBB ALERTS that keep you aware of new beer brands and brewery events; Monthly Show Your Style and Style Trends communications that help you highlight a different beer style each month and keep you up-to-date with which beer styles are selling; and quarterly we send out the DBBB Commentary that provides you with a heads-up on industry trends.

Style Trends ™ puts your training into action with one year of access to our online tools and resources designed for proactive beer selling that increases beer sales and margins by helping you better sell craft beer and beer styles.

Plus we also give you a copy of The Essential Reference of Domestic Brewers and Their Bottled Brands (DBBB)™ , a beautiful hard cover annual edition, offering over 550 pages that detail more than 400 brewers and over 3000 of their beer brands, as a terrific frontline selling tool.

Style Trends™ resources from MC Basset, LLC:

Below is a basic listing of our services and pricing, please click on the contact button below so we can start helping you to capitalize on the growth trends in beer.

Style Trends Basic ($120.00)
Individual Online Beer Retailer Training/Certification- plus: Style Trends & Show Your Style Monthly news letters (12), Alerts for new brand releases and industry news, plus one year of access to customizable online tools and resources, and one copy of the Essential Beer Reference.

Style Trends Plus ($450.00)
Individual Store Online Beer Retailer Training/Certification for up to five employees- plus: Style Trends & Show Your Style Monthly news letters (12), Alerts for new brand releases and industry news, one year of access to customizable online tools and resources, and 3 copies of the Essential Beer Reference.

On-site Training, Training Teleconferences & Consultations: Includes customized tools, beer menus, demonstrations, personalized to your staff's needs. (Contact MC Basset for pricing)

Static Sticker Shelf Talker Set (10 each - $15.00)

Suction Cupped Plexiglas Portfolio Holders ($5.00/ each)

Additional Copies of the Essential Beer Reference ($50.00)