Now more than ever, if you sell beer you need “Sell the Best of Beer”. With the increasing interest in craft beer and seasonal beer styles there is a tremendous opportunity to increase your margins and profitability.
70 percent of purchase decisions are made in store, so having the right beer selection and having both a beer knowledgeable staff and store, can make all the difference; that is where Style Trends ™ is designed to help.
MC Basset LLC created Style Trends beer selling solutions to simplify and supercharge beer selling in this constantly changing beer market by designing on line resources that proactively sell beer in your store. Plus, Style Trends ™ on line beer training is quick, easy, and affordable and it gives your constantly changing staff, beer basics in less than 60 minutes.
What kind of On line Tools?
Our Customizable Shelf Talkers are like shelf talkers on steroids; they're bulked up with important point-of-purchase beer information including how a beer brand will look and taste and what kinds of food to match each beer up with. Our shelf talkers can be printed as portrait or landscape, are available in four colors and are customizable to include the name of your store. So, simply select your color, your design (Landscape or Portrait), the brewer, the brand, enter your price and Click Print.
Customizable Beer Menu
Go beyond listing your beer brands by “Domestic” and “Import”, and sell the best of beer. A dynamic beer menu is a great way to gain and retain customers and having a customizable beer menu gives you the flexibility you need to change up your beer selection at any time.
Our beer menus let you sell the best of beer, because they display the kind of information your customers need to select beer brands that are more profitable for your store.
This tool gives you the ability to create your own beer menus grouped by Ales, Lagers and Mixed or by Beer Style. Each brand will have a beer description and show the beer’s color in a style appropriate glass. All you need to do is select your font, your paper size (paper sizes 2.5 x 8.5, 5.5. x 8.5 or 8.5 x 11), the brewer, the brand, enter your price and Click Generate Menu.
Our Customizable Color & Bitterness Charts make you a beer brand expert, giving you the ability to compare and talk about the specific brands that you distribute, stock, or have on tap. Helping customers discover new beer brands has never been easier.
Because our on line data base, is packed with information on the majority of beer brands, you have the resources to sell the beer brands that you want to sell. It is as easy as selecting the brewer, the brand, entering your price, and clicking print.
How does Style Trend™ work?
Style Trends begins with beer training/ certification that changes the way you approach selling beer and gives you the beer basics you need to develop you and your staff into world-class beer retailers.
Style Trends ™ reinforces your beer training with monthly newsletters and updates, which include: DBBB ALERTS that keep you aware of new beer brands and brewery events; Monthly Show Your Style and Style Trends communications that help you highlight a different beer style each month and keep you up-to-date with which beer styles are selling; and quarterly we send out the DBBB Commentary that provides you with a heads-up on industry trends.
Style Trends ™ puts your training into action with one year of access to our online tools and resources designed for proactive beer selling that increases beer sales and margins by helping you better sell craft beer and beer styles.
Plus we also give you a copy of The Essential Reference of Domestic Brewers and Their Bottled Brands (DBBB)™ , a beautiful hard cover annual edition, offering over 550 pages that detail more than 400 brewers and over 3000 of their beer brands, as a terrific frontline selling tool.
Style Trends™ resources from MC Basset, LLC:
Below is a basic listing of our services and pricing, please click on the contact button below so we can start helping you to capitalize on the growth trends in beer.
Style Trends Basic ($120.00) For Individuals: The best option for one store or an individual user, Style Trends Basic provides one year of access to customizable online tools and resources plus: Alerts for new brand releases and industry news, online Beer Retailer Training/Certification, Style Trends & Show Your Style Monthly news letters (12) , plus, and one copy of the Essential Beer Reference.
Style Trends Plus($450.00)For Multiple Stores: The best option for chain stores or distributors or brewers with multiple users. Style Trends Plus offers a discount for groups of 5 stores or 5 users. Since all of your stores are benefitting from the Style Trends tools and resources, all of your stores are required to be registered in your Style Trends subscription. Style Trends Plus provides a more affordable option and $150 of savings. Style Trends Plus gives your group one year of access to customizable online tools and resources plus: Alerts for new brand releases and industry news, online Beer Retailer Training/Certification, Style Trends & Show Your Style Monthly news letters (12) , plus, and five copies of the Essential Beer Reference.
On-site Training, Training Teleconferences & Consultations: Includes customized tools, beer menus, demonstrations, personalized to your staff's needs. (Contact MC Basset for pricing)
Shelf Talker Printing and Laminating: ($1.00 per brand) Don’t have the time to create and print your own shelf talker? After you have purchased Style Trends or Style Trend Plus access, MC Basset, LLC can create shelf talkers for you. Simply send us your list of brands, pricing if you would like it to appear on the shelf talker, your color selection (Red, Green, Blue, Tan), preference of Portrait or Landscape style and we will print, cut out, and laminate or print, on static sticker material, your shelf talkers.
Suction Cupped Plexiglas Portfolio Holders ($5.00/ each) Perfect to hold our brewery portfolios or and other Point-of-Purchase reminder (4.5 inches x 7 inches)
Purchase The Essential Reference of Domestic Brewers and Their Bottled Brands (DBBB) 3rd Edition ($35.00)
Additional copies of the Essential Beer Reference ($30.00)
Our Customizable Shelf Talkers are like shelf talkers on steroids; they're bulked up with important point-of-purchase beer information including how a beer brand will look and taste and what kinds of food to match each beer up with. Our shelf talkers can be printed as portrait or landscape, are available in four colors and are customizable to include the name of your store. So, simply select your color, your design (Landscape or Portrait), the brewer, the brand, enter your price and Click Print.
